1100 - Community Communications

Adoption Date: 10/14/1999, Revised: 3/8/2012 
1000 - Community Relations

1100 Community Communications

The Board of Education is aware of its responsibility in maintaining a cooperative relationship with the community which is served by the School District. It is the desire of the Board to sponsor a close relationship with the citizens of the District. The Board shall maintain a continuing public information program, in order to promote widespread understanding of the school program, and to gain the support and participation of the community in the school system.

The Board shall encourage the use of all appropriate means for supplying the community with accurate information about the schools, including:

1. participation by the public on advisory committees;

2. encouraging citizens to visit schools;

3. encouraging citizens to attend Board meetings;

4. distribution of published materials such as:

a. budget statements;
b. news releases;
c. newsletters and/or bulletins and brochures;
d. determining public attitudes by the use of polls, meetings and conferences; and
e. use of the Internet and other technology.

The Superintendent of Schools shall be the central intermediary between the schools and the public, and through him/her shall be funneled information for the public. In addition to encouraging members of the community to attend and participate in public Board meetings, the Superintendent shall develop a program aimed at disseminating information about Board policies, procedures, actions and District educational programs to the public. Newsletters may be prepared and mailed to each resident of the School District. The Board accepts the funding obligation for the necessary staff and production costs.

The Superintendent should coordinate the activities of District administrators to ensure their direct involvement in the public information program. Each school, through its faculty and staff, should participate not only in the dissemination of information to the public, but also in the planning of events and social programs aimed at encouraging community involvement in School District activities.

The successful school-community relations program lies largely in the hands of the individual staff members. It is the responsibility of all staff members to be well-informed as to the educational practices of the School District, since many parents/guardians gather their information about the school from their children.

Students provide an important channel of communication with parents and the entire community. Information concerning the schools may be properly disseminated through students. The School District’s administrators shall review all messages and materials prior to authorizing their dispersal through the student body.

It is the responsibility of all personnel to assume a positive role of interpreting the school while in contact with the public.

In the interest of promoting effective communications, parents and citizens are encouraged to review a checklist outlining the personnel to contact with a question and/or concern. This checklist can be found on the District website under forms and publications called “Communication is Key”.